Grease, Breaking Barriers

 

   The iconic 1978 musical film "Grease" is one of the most famous, well known adaptations known today. The high school love story, full of musical numbers, made an impact and created a giant fan base which basically created a brand itself. The teenaged following developed mostly by the protagonist couple (Olivia Newton-John and John Travolta) led to the marketing of the "Grease" name to a global level.

"But ironically, it's this clunky kitsch quality that makes Grease such a perpetual joy, even after repeated viewings."

"For its' 20th anniversary, there was a celebratory sprucing up - the sound effects are sharper, the print cleaner, the songs louder than ever before."

   The film's success triggered a whole marketing opportunity that even today is still benefitted from .Grease has produced all types of merchandise through the years and has become a household name. What is interesting about this specific movie, is the impact it had on the audiences. Several clothing trends were promoted and established by the movie's cast.

To date, the soundtrack has sold over 30 million copies worldwide, becoming one of the best-selling soundtrack albums of all time.

It can definitely be noted that Grease is one of the only musical adaptations to film that has crossed the barrier of being "just another musical movie". With its tremendous success it has been able to create something bigger than just being cheesy. A lot of teenager musical movies today imitate this same format. For example: decades later, High School Musical has followed the same marketing and production steps that Grease did.

This film will always be a classic and definitely more than just a musical itself. The Grease brand was a unique stepping stone that defined a lot of productions today and that is why it is probably still relevant. 

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http://en.wikipedia.org/wiki/Grease:_The_Original_Soundtrack_from_the_Motion_Picture

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Grease: The Original Soundtrack from the Motion Picture

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Wikipedia

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http://en.wikipedia.org/wiki/Grease_(film)

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Grease (film)

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Wikipedia

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http://www.empireonline.com/reviews/reviewcomplete.asp?DVDID=8470

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Empireonline Reviews | Reviews | Empire

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http://www.imdb.com/title/tt0077631/

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Grease

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