"Disney had concerns over several adult themes in the fairytale musical and that some alterations had been made to the script and score, including the potential removal of the song "Any Moment."
For the musical fans, some songs were cut and important content remained latent. As for the general public, the film was not advertised as a musical, so part of the demographic was very surprised to pay to see 125 minutes of singing.
Although the misconceptions about its content, the film was very well casted. Famous actors like Meryl Streep, Johnny Depp, Chris Pine, Anna Kendrick, and Emily Blunt stared in the movie and caused a huge following for the film. Along with the celebrity talk about it, the producers released The official teaser trailer on July 31, 2014. A featurette was released showing behind-the-scenes clips and the vocals of Streep, Kendrick, Blunt and others. A second trailer was released on November 6, 2014.
James Lapine (director) said "After it finally opened on Broadway I thought, “Well, this is perfect for a Disney animated musical movie,” and they weren’t interested. And then somebody optioned it after that a few years later, and it just never took off. I don’t know why."
The producers were very successful in getting a lot of hype for this movie. Yes it was not the clearest advertisement, but with the big famous cast and the Disney aspect to it, the film got many positive reviews and was able to adapt well to the big screen and still keep true to the original Broadway musical.
Even though I did not see this film, I also heard people were very surprised that it was a musical. I don't know if the producers purposely did that because they thought it would push away the audience or just wanted to surprise the viewers. Using this sneaky marketing technique might of saved the movie ratings which overall what a very smart move.
ReplyDeleteI as well heard that people were surprised when they heard it was a musical because of the way it was advertised. I feel like Disney should have made it more clear that it was a musical adaptation because musical adaptations in the past have proven very successful.
ReplyDeleteI was unaware that this was such a popular theater show. Now I want to see the play before seeing the film...
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